---
title: "Weftd - Resources"
description: "Insights, Academy, and How-to guides for building your AI Presence with Weftd."
url: https://www.weftd.com/resources
locale: en
alternates:
  en: https://www.weftd.com/resources
  fr: https://www.weftd.com/fr/resources
---

# Everything behind your AI Presence.

The latest insights, a path to master the platform, and how-to guides to connect your Space to the tools you already use.

## [Insights](https://www.weftd.com/resources/insights)

The latest on Weftd, the market, and the shift to the agentic web - so you stay ahead.

- [MCP 2026: The Protocol That Connects AI to the Real World Just Stabilized](https://www.weftd.com/resources/insights/mcp-2026-protocol-connecting-ai-real-world) — On July 28, 2026, the MCP standard moved from experiment to foundation. What that milestone changes for a business, and why the window to show up early is closing. (5 min read)
- [MCP Apps: When Your Business Runs Inside ChatGPT or Claude](https://www.weftd.com/resources/insights/mcp-apps-business-inside-chatgpt-claude) — Getting cited by AI makes you visible. Being connected makes you usable. What the MCP Apps standard, ratified in January 2026, changes for your business. (6 min read)
- [How an AI Conversation Turns Into a Booking or a Sale](https://www.weftd.com/resources/insights/ai-conversation-to-booking-or-sale) — Booking or selling through AI assistants (ChatGPT, Claude, Gemini): how an AI presence turns a conversation into a customer that converts better. (5 min read)
- [Getting Cited by AI Isn't Enough: Your Business Must Be Present Inside It](https://www.weftd.com/resources/insights/getting-cited-by-ai-isnt-enough) — Your customers look for local businesses through ChatGPT, Claude, and Gemini. Why AI visibility (GEO) isn't enough, and what an AI presence is. (5 min read)

## [Academy](https://www.weftd.com/resources/academy)

A guided series of articles to get the most out of the platform and become an expert.

- [What Is an AI Presence, and Why It's More Than a Website?](https://www.weftd.com/resources/academy/what-is-an-ai-presence) — A clear definition of an AI presence: what it is, how it works (MCP), and how it differs from a website or a Google Business Profile. (8 min read)
- [How Does an AI Presence Work? The Mechanism, Explained Simply](https://www.weftd.com/resources/academy/how-does-an-ai-presence-work) — Under the hood of an AI presence: structuring knowledge, the MCP server, exposed actions, how assistants discover you, and the current limits. No jargon. (9 min read)
- [GEO, AEO, MCP, AI Presence: The AI Search Vocabulary, Decoded](https://www.weftd.com/resources/academy/ai-search-glossary) — A clear glossary of AI and visibility terms: generative AI, LLM, agent, SEO, GEO, AEO, zero-click, MCP, AI presence, agentic web. (6 min read)
- [Why Your Website Is a Black Box to AI](https://www.weftd.com/resources/academy/website-black-box-to-ai) — Your site is excellent for a human. To an AI it is often unreadable. Why schema.org and AEO fall short, and what makes a business operable. (6 min read)