---
title: "Weftd - Academy"
description: "Step-by-step guides to create your Space, publish it everywhere, and grow it over time."
url: https://www.weftd.com/resources/academy
locale: en
alternates:
  en: https://www.weftd.com/resources/academy
  fr: https://www.weftd.com/fr/resources/academy
---

# Get started, step by step.

From your first Space to your first published experience - no code required.

- [What Is an AI Presence, and Why It's More Than a Website?](https://www.weftd.com/resources/academy/what-is-an-ai-presence) — A clear definition of an AI presence: what it is, how it works (MCP), and how it differs from a website or a Google Business Profile. (8 min read)
- [How Does an AI Presence Work? The Mechanism, Explained Simply](https://www.weftd.com/resources/academy/how-does-an-ai-presence-work) — Under the hood of an AI presence: structuring knowledge, the MCP server, exposed actions, how assistants discover you, and the current limits. No jargon. (9 min read)
- [GEO, AEO, MCP, AI Presence: The AI Search Vocabulary, Decoded](https://www.weftd.com/resources/academy/ai-search-glossary) — A clear glossary of AI and visibility terms: generative AI, LLM, agent, SEO, GEO, AEO, zero-click, MCP, AI presence, agentic web. (6 min read)
- [Why Your Website Is a Black Box to AI](https://www.weftd.com/resources/academy/website-black-box-to-ai) — Your site is excellent for a human. To an AI it is often unreadable. Why schema.org and AEO fall short, and what makes a business operable. (6 min read)