---
title: "Weftd - Insights"
description: "The ideas behind your AI Presence, explained simply - a Space, MCP, MCP Apps, and why websites aren't enough anymore."
url: https://www.weftd.com/resources/insights
locale: en
alternates:
  en: https://www.weftd.com/resources/insights
  fr: https://www.weftd.com/fr/resources/insights
---

# The ideas behind your AI Presence.

No jargon - just what each piece is, and why it matters.

- [MCP 2026: The Protocol That Connects AI to the Real World Just Stabilized](https://www.weftd.com/resources/insights/mcp-2026-protocol-connecting-ai-real-world) — On July 28, 2026, the MCP standard moved from experiment to foundation. What that milestone changes for a business, and why the window to show up early is closing. (5 min read)
- [MCP Apps: When Your Business Runs Inside ChatGPT or Claude](https://www.weftd.com/resources/insights/mcp-apps-business-inside-chatgpt-claude) — Getting cited by AI makes you visible. Being connected makes you usable. What the MCP Apps standard, ratified in January 2026, changes for your business. (6 min read)
- [How an AI Conversation Turns Into a Booking or a Sale](https://www.weftd.com/resources/insights/ai-conversation-to-booking-or-sale) — Booking or selling through AI assistants (ChatGPT, Claude, Gemini): how an AI presence turns a conversation into a customer that converts better. (5 min read)
- [Getting Cited by AI Isn't Enough: Your Business Must Be Present Inside It](https://www.weftd.com/resources/insights/getting-cited-by-ai-isnt-enough) — Your customers look for local businesses through ChatGPT, Claude, and Gemini. Why AI visibility (GEO) isn't enough, and what an AI presence is. (5 min read)