Insights, Academy, and How-to guides for building your AI Presence with Weftd.https://www.weftd.com/enhttps://www.weftd.com/resources/insights/mcp-2026-protocol-connecting-ai-real-world/https://www.weftd.com/resources/insights/mcp-2026-protocol-connecting-ai-real-world/On July 28, 2026, the MCP standard moved from experiment to foundation. What that milestone changes for a business, and why the window to show up early is closing.Wed, 29 Jul 2026 00:00:00 GMTinsightsMCPMCP AppAI presenceinfrastructureagentic webhttps://www.weftd.com/resources/insights/mcp-apps-business-inside-chatgpt-claude/https://www.weftd.com/resources/insights/mcp-apps-business-inside-chatgpt-claude/Getting cited by AI makes you visible. Being connected makes you usable. What the MCP Apps standard, ratified in January 2026, changes for your business.Thu, 23 Jul 2026 00:00:00 GMTinsightsMCP AppAI presenceGEOagentic webacquisitionhttps://www.weftd.com/resources/academy/what-is-an-ai-presence/https://www.weftd.com/resources/academy/what-is-an-ai-presence/A clear definition of an AI presence: what it is, how it works (MCP), and how it differs from a website or a Google Business Profile.Wed, 22 Jul 2026 00:00:00 GMTacademyAI presencewebsiteGoogle Business ProfileMCPagentic webhttps://www.weftd.com/resources/insights/ai-conversation-to-booking-or-sale/https://www.weftd.com/resources/insights/ai-conversation-to-booking-or-sale/Booking or selling through AI assistants (ChatGPT, Claude, Gemini): how an AI presence turns a conversation into a customer that converts better.Sat, 18 Jul 2026 00:00:00 GMTinsightsAI presencesell with AIAI bookingChatGPT shoppingzero-clickhttps://www.weftd.com/resources/insights/getting-cited-by-ai-isnt-enough/https://www.weftd.com/resources/insights/getting-cited-by-ai-isnt-enough/Your customers look for local businesses through ChatGPT, Claude, and Gemini. Why AI visibility (GEO) isn't enough, and what an AI presence is.Wed, 15 Jul 2026 00:00:00 GMTinsightsAI presenceGEOAI visibilityChatGPTlocal businesshttps://www.weftd.com/resources/academy/how-does-an-ai-presence-work/https://www.weftd.com/resources/academy/how-does-an-ai-presence-work/Under the hood of an AI presence: structuring knowledge, the MCP server, exposed actions, how assistants discover you, and the current limits. No jargon.Sat, 11 Jul 2026 00:00:00 GMTacademyAI presenceMCPMCP serverstructured dataagentic webhttps://www.weftd.com/resources/academy/ai-search-glossary/https://www.weftd.com/resources/academy/ai-search-glossary/A clear glossary of AI and visibility terms: generative AI, LLM, agent, SEO, GEO, AEO, zero-click, MCP, AI presence, agentic web.Thu, 09 Jul 2026 00:00:00 GMTacademyglossaryGEOAEOMCPAI presenceagentic webhttps://www.weftd.com/resources/academy/website-black-box-to-ai/https://www.weftd.com/resources/academy/website-black-box-to-ai/Your site is excellent for a human. To an AI it is often unreadable. Why schema.org and AEO fall short, and what makes a business operable.Sat, 04 Jul 2026 00:00:00 GMTacademywebsitestructured dataschema.orgAEOAI presence