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AcademyJuly 22, 2026

What Is an AI Presence, and Why It's More Than a Website?

A clear definition of an AI presence: what it is, how it works (MCP), and how it differs from a website or a Google Business Profile.

8 min read

AcademyJuly 11, 2026

How Does an AI Presence Work? The Mechanism, Explained Simply

Under the hood of an AI presence: structuring knowledge, the MCP server, exposed actions, how assistants discover you, and the current limits. No jargon.

9 min read

AcademyJuly 9, 2026

GEO, AEO, MCP, AI Presence: The AI Search Vocabulary, Decoded

A clear glossary of AI and visibility terms: generative AI, LLM, agent, SEO, GEO, AEO, zero-click, MCP, AI presence, agentic web.

6 min read

AcademyJuly 4, 2026

Why Your Website Is a Black Box to AI

Your site is excellent for a human. To an AI it is often unreadable. Why schema.org and AEO fall short, and what makes a business operable.

6 min read