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The ideas behind your AI Presence.
No jargon - just what each piece is, and why it matters.
InsightsJuly 29, 2026
MCP 2026: The Protocol That Connects AI to the Real World Just Stabilized
On July 28, 2026, the MCP standard moved from experiment to foundation. What that milestone changes for a business, and why the window to show up early is closing.
5 min read
InsightsJuly 23, 2026
MCP Apps: When Your Business Runs Inside ChatGPT or Claude
Getting cited by AI makes you visible. Being connected makes you usable. What the MCP Apps standard, ratified in January 2026, changes for your business.
6 min read
InsightsJuly 18, 2026
How an AI Conversation Turns Into a Booking or a Sale
Booking or selling through AI assistants (ChatGPT, Claude, Gemini): how an AI presence turns a conversation into a customer that converts better.
5 min read
InsightsJuly 15, 2026
Getting Cited by AI Isn't Enough: Your Business Must Be Present Inside It
Your customers look for local businesses through ChatGPT, Claude, and Gemini. Why AI visibility (GEO) isn't enough, and what an AI presence is.
5 min read