Keyword search
“optician Lyon 6”
An address, opening hours, and a rating.
Local shops and services
When a customer describes exactly what they need, your listing isn't always enough.
Customers can now search for a business with a precise situation in mind: a service, a constraint, a schedule, a particular need. Weftd helps you gather the details that make the difference for your business, validate them, and reuse them across your channels.
Your business
AI Presence
I'm looking for an optician near Part-Dieu, accessible and open Saturday morning.
Optique du Rhône
Optician · Lyon, Part-Dieu
€€ · 4.5 (163)
View details & bookServices
Opening hours
Accessibility
Contact & directions
01
Why this is changing
Customers can choose before they ever open your website.
A person can now ask a search engine or an assistant a full question: "I'm looking for an optician near Part-Dieu, accessible and open Saturday morning." The tool compares the information available and suggests a few options. What matters is no longer just being present: it's being described with the right details.
Situation search
“I'm looking for an optician near Part-Dieu, accessible and open Saturday morning.”
Answering this requires precise details: accessibility, hours, services, and how they welcome customers.
Keyword search remains useful. Questions are simply becoming more detailed, and part of the decision can now happen before your website is ever opened.
02
What's missing today
Your listing helps people find you. It can't explain everything.
Your expertise already exists: in your shop, your documents, your messages, and the answers your team gives every day. But each channel only shows part of it. The most useful information often stays scattered, or isn't kept up to date everywhere.
01
What changes often: exceptional hours, new stock, out-of-stock items, and lead times.
02
What helps people get there: access, parking, appointments, and languages spoken.
03
What makes people choose you: products, services, repairs, and quality of advice.
“A listing gives your address. It isn't enough to explain what makes your business worth choosing.”
03
The details that make people choose
It's often the details that make people choose.
A business isn't just a category, an address, and a rating. A customer may need to know whether you offer on-site repairs, whether your shop is step-free, whether you carry certain brands, or whether you can handle a specific request.
The question is no longer just "Where are you?" It's also "Are you the right business for this situation?"
04
How Weftd helps
A clear base of information, that stays under your control.
Weftd gathers the information that matters for your business: what you offer, for whom, under what conditions, with what hours and particularities. You check what's accurate. This base can then serve your team, your website, and any service that can access it.
Weftd doesn't replace your website, your Google listing, your till, or your calendar. It organizes the information they sometimes lack to explain what your business does.
01
Gather what already exists
Website, business listing, documents, photos, messages, and the answers your team already gives.
02
Put the information in order
Services, products, conditions, audiences, access, and frequently asked questions.
03
Verify before publishing
You confirm the important information and the situations where a human answer stays necessary.
04
Reuse it wherever it's useful
A validated piece of information can serve on the phone, at the counter, on your website, or in an assistant your customers can access.
A clear base of information doesn't guarantee an assistant will recommend you. It helps you prepare information that's accurate, validated, and easy to reuse wherever the channel allows it.
05
Start small
Start with the questions you're already asked.
The first step isn't an IT project. It's about taking the questions your customers already ask on the phone, at the counter, or in your messages, and writing clear answers to them. You also decide what should always stay human.
You don't need to redo your website or change your software to get started.
This timeframe covers a first scope of work. It isn't a promise of a commercial result.
01
A 30- to 45-minute conversation to understand your business.
02
We gather what you already have: website, listing, documents, and your usual answers.
03
We list the 20 most frequent questions and the information that needs to stay up to date.
04
We identify 5 things that make your business distinctive.
05
You validate the answers before they're used, then choose the first use case.
06
A concrete example
A concrete question. A precise answer, with its limits.
Here's a concrete example. It shows the information you'd need to gather to answer correctly; it isn't an answer produced live by a connected assistant.
Example: an eyewear business
Customer's question
“Can I come in without an appointment for a first request?”
Knowledge used
- Welcome policy
- Type of request
- Hours and schedule
- Situations requiring an appointment
Sample answer
Yes, you can come in without an appointment for a first request. If your need requires more time or specific equipment, we'll offer you a suitable time slot.
07
Multiple uses
Information prepared once, useful at several moments.
The same information can help your team answer faster, keep your website consistent, and help customers find an answer before they travel. It can also be used by an assistant, where access exists. Your business tools remain the source of truth for stock, prices, and real-time appointments.
01
Before the visit
Answer the questions that determine whether someone travels to you.
02
Day to day
Find an answer without interrupting service.
03
Across your channels
Show the same up-to-date information wherever it's needed.
04
In new tools
Make your information accessible whenever a service can use it.
The Weftd whitepaper · Edition 1
AI presence for local businesses
The whitepaper explains how customers search for a business as their questions grow more precise, why listings aren't always enough, and how to start structuring your business's information without spending your days on it.
- The new ways people search for a business
- What listings and platforms don't show
- The details that bring people in or make them choose you
- How to build a clear base of information
- How to get started without changing your tools
Frequently asked questions
Start with what's already true.
This isn't about replacing what already works. It's about making your expertise reusable as interfaces change.
Does Weftd replace my website?
No. Weftd doesn't replace your website, your Google listing, or your business tools. It organizes the information they sometimes lack to explain what your business does.
Is this just SEO for AI?
No. SEO remains useful. Weftd focuses mainly on the knowledge behind your business: your conditions, your specialties, your audiences, and the precise answers that don't fit in a standardized listing.
Does Weftd guarantee an assistant will recommend me?
No. No solution can guarantee the answer a consumer assistant gives. Weftd helps you prepare information that's clear, validated, and usable whenever an assistant can access it.
I'm already on Google and social media: is this still useful?
Yes, those channels remain useful. They just don't play the same role as a durable base of information: a post announces something, while validated information can be reused.
I don't have time to document everything.
The starting point isn't your entire business. Start with the questions you're asked every week: you already answer them on the phone, at the counter, or in your messages.
Does Weftd update the information on its own?
No. You stay in control of the official information and its validation. Weftd helps centralize the work so you're not rewriting the same answer channel by channel.
Do I need to know how to use AI?
No. The first job is simply writing down clearly what you already know about your business. You don't need to change your tools or become an AI specialist to get started.
Does this replace my Google listing?
No. Your Google listing stays useful for being found locally. Weftd organizes more detailed, reusable information, alongside your existing channels.
The next step can start simply
Start with the questions your customers already ask you.
This list will be useful regardless: for your team, your website, and your everyday answers. The whitepaper helps you understand the approach; requesting access lets you see if it fits your business.