Collect
Website, schedule, terms, documents, photos, videos, social channels, and direct entry.
Gyms, clubs, studios, and sports coaches
When the assistant writes the program.
What your club needs to put in writing so its equipment, method, and limits can be understood by AI assistants.
Your club
AI Presence
Do you have a beginner group for a 9-year-old, and can we try a session first?
Studio Form & Fit
Gym & coaching · Lyon
€€ · 4.6 (241)
View programs & bookPrograms & levels
Schedule
Coaches
Trial session
01
Why this is changing
The prospect isn't just looking for a gym anymore.
They can ask an assistant whether your club is a good fit, then ask it how to train. The visit now comes after the answer.
This isn't a total break: search engines, listings, and websites remain useful. But part of the selection now happens upstream, based on what an assistant finds and understands.
48%of French people say they used generative AI in 2025.Crédoc for Arcep · Digital Barometer 2026
02
What's missing
A listing knows where you are. It can't explain how you coach.
An assistant assembles what it finds: a listing, a directory, a booking platform, a few reviews. The details that make people choose you live elsewhere: in a schedule, a contract, a document, or in a coach's head.
- Levels, prerequisites, and group sizes
- Equipment actually available at peak hours
- What's included, what changes, and how to cancel
- Who you coach, what adaptations you offer, and your limits
“The question isn't who lists you anymore: it's what your description is built from.”
03
Two memories to maintain
Your club already knows a lot. It just doesn't live in one place.
The first memory answers "Is this club right for me?" The second answers "How does this club coach me?" Both need to be written, validated, and maintained differently.
The memory of the place
“Is this club right for me?”
Hours, access, equipment, classes, levels, pricing, trials, conditions, and the real accessibility of the space.
CadenceTo check weekly
The memory of the expertise
“How does this club coach me?”
Onboarding, progression, adaptations, correction criteria, referral rules, and the limits of what the club takes on.
CadenceWritten once, then passed on
04
One piece of work, several uses
One source. Several ways to serve the club.
The prospect gets the answers that decide a visit. The member finds a validated instruction between two sessions. The team answers the same way every time. A coach who just joined finds the rules without interrupting the manager.
01Public page02Club website03Front-desk answers04Member area05Authorized assistants
05
Weftd for gyms and clubs
A Space is an official knowledge base.
Weftd gathers what your club already knows, turns it into verified answers, and makes it usable by your team, your website, and any assistant that has access.
It isn't a conversational agent bolted onto your website. It's a structured, controlled base that adds to what you already have without replacing it.
Extract
Hours, classes, levels, prerequisites, equipment, plans, pricing, and qualifications.
Enrich
Plain language, questions and answers, gaps and contradictions across your sources.
Validate
Nothing becomes official without the club manager's approval.
Publish and activate
A conversational page, the website, answers to prospects, and internal uses.
Measure
What you're asked, what the source can't answer, and what triggers a visit.
06
One question, one base, one answer
The answer starts with what the club chose to write down.
Here's a concrete example. No assistant is connected here: it shows how validated knowledge can be put to use, and where a human takes back over.
Prospect's question
“I'm a beginner. Will I actually be coached?”
Knowledge used
- Discovery pathway
- Three guided sessions
- Basic movements
- Named coach
Sample answer
Yes. The pathway starts with a discovery appointment, then three guided sessions on basic movements with a named coach.
Human handoffAssessing the person stays a decision made with the coach.
Prospect's question
“I'm returning after an injury. Can you support me?”
Knowledge used
- Prior medical clearance
- Progressive return
- No rehab at the club
- Referral rule
Sample answer
We can support a progressive return once a healthcare professional has given clearance. The club doesn't rule on medical fitness and doesn't provide rehabilitation.
Human handoffThe individual situation is always handed to a human.
Prospect's question
“Do you give nutrition advice?”
Knowledge used
- Scope of qualifications
- General food information
- Individualized coaching
- Referral to a professional
Sample answer
We share general food information within the team's qualifications. Individualized coaching is referred to a qualified professional.
Human handoffAs soon as it's a specific case, a professional takes over.
07
Who is this for?
Three profiles. The same groundwork.
Gather, write, validate, keep it current: the approach stays the same. What changes is which information matters most, and what to stay alert to.
01
Depend less on the manager's memory.
The problem
Little time, scattered information, and dependence on the manager.
What the base changes
Answer consistently and stop losing the details that make people choose you.
Watch out for
Don't advertise equipment that isn't actually available when people come in.
02
Formalize the expertise without over-standardizing it.
The problem
The method is the main value, but it lives in the coaches' heads.
What the base changes
Pass on the principles without turning individual programs into automated content.
Watch out for
Don't let people think the personalization you sell isn't actually there.
03
Keep a shared promise without erasing individual clubs.
The problem
A gap between the brand promise and the reality at each location.
What the base changes
Maintain a shared base while letting each club manage its own information.
Watch out for
A national promise contradicted locally is costly.
08
The right scope
Weftd doesn't replace your tools. It organizes what's missing between them.
The booking software keeps real-time data. The management software keeps member data. The coach keeps the assessment, the choice of load, and correcting a movement.
Your current toolWeftd's role
Business listingOrganize the reference information and flag what needs updating
Booking softwarePoint to the right tool, without replacing it
Management softwareLeave it untouched: personal data stays with you
Programming appFeed it the validated principles and content it runs on
Phone, messages, front deskPrepare validated answers, handed off to a human when needed
No assistant recommendation can ever be guaranteed. What gets prepared is an accurate, dated, reusable source.
The whitepaper
When the assistant writes the program
An in-depth document to understand what's changing, tell apart the memory of the place from the memory of the expertise, and get started with the twenty questions you're already asked.
- Why sport is a special case
- What a prospect looks for before visiting
- How to set referral rules
- Where to start without launching an IT project
Frequently asked questions
The questions to ask before the tool.
I already have a listing and good reviews. Isn't that enough?
Keep them: they remain useful. But a listing mostly records a category, an address, a price, and a rating. It doesn't carry your method, your referral rules, or the details that make people choose you.
My schedule is already in my booking software.
And it should stay there: it holds the real-time data. What's often missing is the levels, prerequisites, group sizes, and what a class assumes you already know how to do.
I don't have time to produce even more content.
This isn't about publishing more. The starting point is the questions you already get every week: you already answer them on the phone and at the front desk; the work is writing them down once.
I don't want an AI inventing sports advice in my name.
That's exactly why validation exists. The club chooses what becomes official, states where the answer stops, and hands off to a human whenever the situation calls for it. Weftd doesn't produce medical advice and doesn't expose members' health data.
Does Weftd replace my website or my coach?
No. Weftd adds an official knowledge base to what you already have. It replaces neither your website, your listing, your booking software, your SEO, nor your coach.
Can you guarantee ChatGPT will recommend me?
No. No one controls an assistant's final answer. The goal is to make your club more accurate, more understandable, and more usable once an integration gives it access to your source.
The first move
The question isn't whether a machine will write your members' programs.
It already does.
The question is which method it will be built on.